CORPORATE GIFTING

In a world where physical interactions are less than ever, a well thought out gift can be a secret weapon in achieving more customer touch points, larger advertising footprints, and a better customer relationship. 

 

In the business world, the best marketing is happy customers who advertise the business for free and enthusiastically.  A recommendation or referral from a friend, colleague or family member holds increased weight because of an already established line of trust between the people and most likely shared demographics.  Therefore getting customers to talk about there good experience with a business should be a key part in customer acquisition strategy.   

What happens most the time is an initial spike of excitement and urge from new customer to share there business transaction with others but the excitement inventually degrades and they stop sharing the experience.  Example, Jane buys a new car at ABC Ford, next day she goes to work and shows her 2-3 close friends at work, she talks about the great experience she had & the good people she worked with at ABC Ford.  After the initial show and tell, the excitement to share loses its steam and the companies free advertising goes away.  This is where a well thought out gift can be a tool to reinforce the customers top of mind connection with the business, and continue to provide free marketing for them.  Let's go back to the example of Jane and buying a car from ABC Ford, she does her paperwork gets her new keys, and also gets a memorable gift, she goes to work the next day shares her new car and car buying experience with a few friends but also puts the gift she got on her desk.  If that gift has good taste and is novel/interesting enough, dozens of more people that come by her desk over the next year see it and ask about it, allowing the customer to share the good experience with the company that gifted it once more.  Instead of Jane sharing her good experience with ABC Ford to 2-3 people, now she's shared it with dozens if not hundreds of people who ask about the gift.  The gift reinforces a top of mind connection between Jane and ABC Ford, next time she or someone in her family needs a car she's not going to have forgotten the good experience and will know where to go. 

 

What makes a MOSSGIFT the perfect gift? 

 

MOSSGIFTS are alive, they grow and change just as we do.  As humans we desire a feeling of caretaking, being responsible for a thriving plant or animal holds a primal feeling of satisfaction and accomplishment.  MOSSGIFTS give you this feeling without the stress or opportunity to mess it up, they require minimal maintenance, most only needing a misting a few times a year and are near impossible to kill.  

 

MOSSGIFTS are novel, there's nothing out there like the MOSSGIFT lineup in the marketplace today. When you see something new and different you want to know more about it.  This is what keeps the conversations coming up about the gifter and the good business experience, giving the company free advertising, leading to more referrals, and increasing the top of mind connection with the customer for repeat business.

 

MOSSGIFTS have extreme longevity!  Mosses are one of the few organisms that can live forever given the right conditions, expect MOSSGIFTS to continue living & thriving for years with ample light and moisture. Because of it's light requirements, the gift will remain out in the open on a desk or counter instead of being put in a drawer and being forgotten about like the fate most small gifts succumb too.  A single MOSSGIFT could be around for years if not decades and therefore give it the opportunity to touch hundreds and/oor thousands of people, each time highlighting your business as the gifter & continually increasing your companies marketing footprint. 

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MOSSGIFTS send the right vibes, there's only a few agreed upon "good" things shared among people and cultures, plants is one of them.  To name a few, plants symbolize life, growth, and peace, noble symbols that connect deeply in all of us.  Giving and caretaking plants also sends the message that you care for the planets biosphere and it's wellbeing, and this is something we should all be for! 

 

MOSSGIFTS are designed for custom branding! Want even more brand recognition attached to your gift, easily add your business logo and even a custom message.  A simple business logo will make sure no matter where your gift ends up, experiencers will know where it came from, and act as an advertisement billboard.  A simple engrained thank you note will stay with it forever and keep the good business experience top of mind with your customer. 

 

MOSSGIFTS are practically free! Businesses can spend $24 per customer per year and deduct it from there taxes.   Besides the tax credits, most businesses cost per customer aquisition is in the hundreds of dollars, a single MOSSGIFT could lead to dozens of new customers from referrals in a single year at a fraction of the cost.  

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